Steve Jobs: From India to Zen
In 2018, Apple and Amazon passed the $1000 trillion mark in market capitalization. This figure gives an idea of the power of the digital empire and the weight of Apple in the extension of generalized guidance technologies. The work of the co-founder of the apple brand (Steve Jobs) consisted in revealing the deep unity of human beings and technology. It has achieved this by reconciling an internal approach and an industrial action dedicated to bringing facilitation technologies closer to human beings.
The accomplishment of man
Steve Jobs envisioned the computer as “the most remarkable tool that man has ever constructed. It is the equivalent, he said, of a bicycle for the mind”. The metaphor hints at the liberating power accorded to technique. Today, the digital giants dream of amplifying the interactions between human beings and artificial networks so as to relieve human societies of many servitudes. This momentum owes a lot to our consent, to our fascination for new technologies and the facilities they provide. To speak of technological mysticism is to consider technology as the accomplishment of man.
The Indian experience
After reading theAutobiography of a Yogi of Paramahansa Yogananda and his association with the Hare Krishna movement, Jobs spent seven months in India with the aim of studying Indian wisdom. It is 1974. He travels to the North of the country in the hope of meeting Neem Karoli Baba, a saint known for his immense compassion. Unfortunately, Neem Karoli Baba died in September 1973. At the Kainchi Dham Ashram, Jobs discovered Indian mysticism in the form of the path of devotion and the tradition of chanting (“kirtans”) that accompanies it. His Indian experience will be decisive in his career.
Take inspiration from Zen
Back in the United States, he realizes the limitations of the mind and rational thought. Very marked by his experience of LSD, he supports the idea that one can succeed in life without being a conformist. He adheres to the Libertarian Party, an anti-state movement that places individual freedom at the center of its political project and rejects any form of state interventionism.
Jobs is also committed to the Soto school, the main school of Zen Buddhism. He is close to Shunryu Suzuki Roshi at the origin of the Zen Center in San Francisco. “Zen is not interested in philosophical understanding, writes Shunryu Suzuki (1). It's the practice that counts. The abrupt approach of the Soto school matches Jobs' temperament well. He has been meditating since he was a teenager and follows a drastic diet. Zen's lack of interest in philosophical understanding goes well with an economic and managerial profile based on the politics of results and professional efficiency.
The impact of Zen on industrial circles will be considerable. It is also to wonder if certain Zen formulations have not been diverted for the purposes of personal motivation. I am thinking in particular of the statement: "When you believe in your path, enlightenment is there" (2). Formula that can be transformed into a personal development adage: “When you believe in yourself and/or in your company, success is there”.
At the end of the 70s, Zen penetrated the universities. Management courses integrate the Zen approach to stimulate creativity in business. This is the case at Stanford University in San Francisco where Steve Jobs made a memorable speech in June 2005. Relating his experience of cancer, he encourages students to develop a continuous awareness of impermanence and death. According to him, this heightened awareness promotes essential mental dispositions to stimulate the audacity to undertake. We find precisely in the Buddhist teachings the idea of an urgency to be accomplished because of our transitory state.
Beauty and simplicity
Those who have seen Steve Jobs' presentations and have heard of Zen recognize in the Apple co-founder's slides some Zen principles relating to aesthetics and balance. He adds his knowledge of typography. On stage, when presenting a new product, Jobs combines moderation in the design of the screens, minimalism in the visuals, efficiency, clarity and naturalness in the oral presentation. He thus applies a central Japanese notion called "wabi", the beauty of simplicity. Apple's success owes much to the industrial implementation of this principle. Clean lines, immersive ergonomics, fluidity of the user experience, sobriety of the design and elegance of the forms embody the quest for material perfection, the outline of a possible paradise where technology would echo the beauty of the world. . This is how Macs, iPhones and iPads have become cult objects.
By adapting certain codes of Zen to marketing and brand products, Steve Jobs tries to embody in the business world a way of seeing life and a way of being specific to Zen.
The quest for plastic beauty and simplicity goes hand in hand with the Far Eastern vision of nature. Nature is that which self-produces spontaneously, without intention, without objective. Nature being one and entire, man is not exterior to "what is so of itself." Vision found in the teachings of Zen Sôtô. In this context, a computer, a tablet or a mobile phone do not go against the flow of things. The efforts made at the design level also aim to "humanize" technologies to make them "natural objects".
Thus, by adapting certain codes of Zen to marketing and brand products, Steve Jobs tries to embody in the business world a way of seeing life and a way of being specific to Zen. His aura is such that the day after his death, The World of Religions relates "the death of a modern god" (3). “Prophet”, “messiah”, “guru”, various religious or spiritual qualifiers are then associated with the personality of the entrepreneur.
Make the world better
Mentor of Mark Zuckerberg, Steve Jobs advises the boss of Facebook to go to the Indian peninsula and spend some time in the ashram of Neem Karoli Baba. This ashram has become a place of pilgrimage for many Silicon Valley entrepreneurs, including Google co-founder Larry Page. In 2015, in a public dialogue with Indian Prime Minister Narendra Modi, Zuckerberg revealed that he took his mentor's advice. In 2008, he stayed at the ashram where the Indian saint lived. He then realizes that "the world could be better if people were more truly connected", he told Narendra Modi. We find in his remarks the recurring statement of the mission that the digital giants assign themselves: to work for a better world; relay what Steve Jobs said 25 years earlier during an intervention on the marketing of Apple: "The central value of Apple, he said, is based on the fact that we believe that passionate people can change the face of the world by making it better.
Finding
This vision remains idealistic. Beneath the aluminum shell of technological artifacts vibrates the immemorial energy of the Earth. The presence of precious materials and rare metals results from the devastation of a large number of ecosystems. Digital is also trying to establish itself as a culture by promoting practical intelligence to the detriment of reflexive intelligence. With the unlimited deployment of artificial intelligence systems, the trivialization of “all digital” and the need to adapt to continuous changes, life as a whole is becoming technical. Buddhist traditions would lose their authenticity by becoming "technical" and yielding to scientific inclinations. We find the premises in the coupling of cognitive sciences and meditation practices or in the desire to assimilate Buddhism to a “science of the mind”. Faced with the technical system, based on the certainty of the ultimate emancipation of man through technology, the teachings of the Buddha still invite us to find within ourselves the resources essential to self-transformation.